Past HKTB and the Community

December 2009
Top Ten Vantage Points of Festive Lightings Recommended by HK Resident

For many tourists, spectacular lightings around Hong Kong are a “must-see” during the Christmas and New Year season. Residents were invited to promote Hong Kong by participating in “2009 Hong Kong WinterFest – Top Ten Vantage Points of Festive Lightings”, a photo contest organised by the Hong Kong Tourism Board. Top ten shots selected out of 1,000 entries were shared with tourists via internet and overseas media, and tourists were encouraged to visit these recommended vantage points. (please click here to view the top ten shots)

23 December 2009
Angelic Carols by 400 Children Spread Christmas Message

400 Primary 1-3 students from 20 local schools contributed their beautiful voices to promote Hong Kong tourism. After weeks of training, these 400 students, together with artiste Chet Lam and pop group “at17”, filled the Urban Council Centenary Garden in Tsim Sha Tsui with the wonderful music of Angelic Carols – a key programme of 2009 Hong Kong WinterFest organised by the Hong Kong Tourism Board – spreading the message of love and joy.

September 2009
30 “Hong Kong Pals” promote in-depth exploration of Hong Kong to visitors

Having completed three months of training, 30 “Hong Kong Pals” will join the HKTB in promoting Hong Kong to in-town visitors. They will introduce to visitors Hong Kong’s way of life and culture, as well as making travel recommendations based on their own favourite sites and activities. These “Hong Kong Pals” will offer services at Visitor Centres at Tsim Sha Tsui Star Ferry Concourse and The Peak, inviting visitors to explore our local culture and lifestyles in a fresh new way while they sightsee, dine and shop in October.

July to August 2009
30 “Hong Kong Pals” to promote Hong Kong with HKTB

The 30 “Hong Kong Pals” selected by the HKTB are now undergoing a series of training that aims to enhance their understanding of the unique attractions and living culture of Hong Kong. Upon completion of the training, the “Hong Kong Pals” will station at HKTB Visitor Centres at Tsim Sha Tsui Star Ferry Concourse and The Peak starting from October 2009, where they will introduce to visitors the city’s unique living culture in an in-depth manner.

May 2009
HKTB recruits “Hong Kong Pals” to greet visitors and share insights into exploring Hong Kong

The“Hong Kong Pals” Programme organised by the HKTB and supported by the Agency for Volunteer Service (AVS) invites passionate volunteers to become “Hong Kong Pals”. Stationing in HKTB’s visitor centres at Tsim Sha Tsui Star Ferry Concourse and The Peak, the “Hong Kong Pals” will greet visitors and share with them their Hong Kong experiences, as well as offer personal suggestions for travel itineraries.

3 April 2009
HKTB Executive Director attends sharing session for CUHK students

HKTB Executive Director, Mr Anthony Lau, was invited by the School of Hotel and Tourism Management of the Chinese University of Hong Kong as a guest speaker to share the HKTB’s promotional strategies, the prospect of Hong Kong tourism and his intelligences and experiences on tourism marketing with around 230 lecturers, professors and students. He encouraged the students to equip and prepare themselves for their future career in the travel trade industry.

12 and 19 March 2009
Tourism students experience promotion on green tourism

Arranged by the HKTB, more than 30 students majoring in Hotel, Service and Tourism Studies at the Hong Kong Institute of Vocational Education (IVE) participated in the free “Pinewood Battery Walk” under the Nature Kaleidoscope Programme. During the tour, students learned about the local ecological environment and historical culture with the tourists’ perspectives, and acquired better understanding on the promotional work and guided tour initiated by the HKTB for this unique attraction. “Pinewood Battery Walk” has become a part of the Nature Kaleidoscope Programme since October 2008, and it mainly targets at overseas and Mainland visitors.

26 January 2009
Elderly share festive moments of the International Chinese New Year Night Parade

The HKTB invited about 60 elderly singletons from the Senior Citizen Home Safety Association to enjoy the Chinese New Year Night Parade at the Hong Kong Cultural Centre Piazza on the first evening of the Year of the Ox. Each of these golden citizens was also given a New Year gift pack, which included festive delicacies and gifts from Pak Shing Tong, Koon Wah Food & Preserved Fruit Factory Limited and Cathay Pacific Airways.

18-19 January 2009
Visitors from Sichuan earthquake affected areas celebrate Lunar New Year in Hong Kong’s distinctive attractions

The Hong Kong SAR Government, the HKTB and the local travel trade welcomed several visitors from the Sichuan earthquake affected areas to Hong Kong in the beginning of 2009, presenting them with the best wishes and unique experiences of the SAR. The participants visited various attractions, including the Peak, Ocean Park and Disneyland, during which they joined in the colourful festive celebrations, and immersed in the Chinese New Year atmosphere of Hong Kong.

13 and 20 December 2008
Enhancing understanding of Hong Kong’s tourism among the 2009 East Asian Games volunteers

The HKTB joined two training sessions for the volunteers of the 2009 East Asian Games on 13 and 20 December, and shared information about Hong Kong’s tourism, helping the volunteers to get prepared for receiving overseas guests during the Games.

12 and 19 December 2008
Spreading the “love and care” message of Christmas to the underprivileged families

In collaboration with the Boys’ & Girls’ Clubs Association of Hong Kong, the HKTB invited more than 20 underprivileged families to visit the giant Christmas tree of Hong Kong Winterfest at Statue Square in Central on 12 and 19 December. To celebrate the festive moments, the HKTB arranged “Santa Claus” to distribute souvenir packs and pose for photos with the participating families in front of the Christmas tree.

July to August 2008
Organise visits to Hong Kong Olympic Piazza for underprivileged families to experience the Olympic ambience

In collaboration with various social services organisations, namely the Boys' & Girls' Clubs Association of Hong Kong, Evangelical Lutheran Church Social Service North District Integrated Youth Services Centre, Tung Wah Group of Hospitals Jockey Club Tin Shui Wai Integrated Services Centre and Hong Kong Sheng Kung Hui Tung Chung Integrated Services, the HKTB organised visits to Hong Kong Olympic Piazza for over 200 underprivileged children and families from relatively remote districts. As well as conveying the message that Hong Kong co-hosted the Olympic Equestrian Events, the visits were meant to enhance the children's understanding of the Olympics and the equestrian sport. Guided tours were specially arranged during the visits.

July 2008
Enhance young ambassadors' understanding of Hong Kong's tourism development

Invited by The Hong Kong Federation of Youth Groups, the HKTB gave a presentation on Hong Kong's tourism development and HKTB's promotional initiatives to participants of the 2008/09 Hong Kong Young Ambassador Scheme. The HKTB hoped that it would help enhance young ambassadors' understanding of Hong Kong's tourism industry, and facilitate their promotion of Hong Kong.

2007/2008
HKTB awarded "Caring Organisation" 2007/08

The HKTB was awarded the "Caring Organisation" 2007/08 logo by the Hong Kong Council of Social Service in recognition of the HKTB's commitment in taking part in charitable activities for the local community. These include having supported the "Job Shadowing" Programme organised by the international charitable organisation Junior Achievement and participated in various career talks organised by tertiary institutions so that students who are interested in having a career in tourism can have an overview of the industry and be better prepared for it.

7 February 2008
Less-privileged families invited to the 2008 International Chinese New Year Night Parade

In collaboration with the Boys’ & Girls’ Clubs Association of Hong Kong, the HKTB has reserved designated spots for more than 30 less-privileged local families to enjoy the 2008 International Chinese New Year Night Parade.

14 December 2007
Twins and children celebrate 2007 Hong Kong WinterFest together

To spread the joy of festivity to different corners of Hong Kong, the HKTB partnered with the Society for Community Organization to invite 30 children from Sham Shui Po to party with local celebrities Twins on an open-top bus decorated with Christmas ornaments.

August to December 2007
"50 Years of Tourism: Creating Milestones Together" Programme

"50 Years of Tourism: Creating Milestones Together" roving exhibition and related activities have successfully concluded. Featuring some 400 historic photographs, flyers and posters, the exhibition shared with the public the evolution of local tourism. It also displayed winning entries of the Photo Competition and School Competition – aptly entitled "Hong Kong in Our Eyes" for the locals and students to present their perspective of our city's unique attraction and distinctive culture.

30 July 2007
Introducing tourism promotion and development to university students from Mainland China, Hong Kong and Taiwan

At a seminar hosted by "Management Leadership Training Programme for the New Century 2007", the HKTB offered an overview on the development of Hong Kong's tourism to 80 elite students from the Mainland, Hong Kong and Taiwan. The programme was jointly organised by the Chinese University of Hong Kong and Fu Jen Catholic University in Taiwan, with the aim to provide diversified training for outstanding students in Hong Kong.

12 July 2007
Sharing with young ambassadors tourism promotion and development

At a seminar hosted by "Hong Kong Young Ambassador Scheme 2007", the HKTB's representatives spoke to a group of youngsters on the promotion and development of tourism, while encouraging them to pitch in as hospitable hosts of Hong Kong.

24 May 2007
Experiencing local festivities: Discover Hong Kong Year Family Ambassadors

Upon the invitation of the HKTB, two Family Ambassadors, Mr Fung Ka-yee and Mr Hung Tsz-keung, brought their families with them to take part in local festivities celebrating the Cheung Chau Bun Festival and the Birthday of Lord Buddha. Afterwards, they also had the opportunity to share their unique experience with thousands of audience on-air at RTHK's programme Crazy & Happy.

16 April to 25 June 2007
Orientation for volunteers of Olympic Equestrian Events

At numerous seminars organised for volunteers of the 2008 Olympic Equestrian Events, the HKTB offered participants an overview of tourism, which prepare them to play hosts and ambassadors for Hong Kong at the Equestrian Events.

15 December 2006
Spreading the message of "Love and care" at 2006 Hong Kong WinterFest

A special Christmas party was hosted by the HKTB for 36 students from Pok Oi Hospital Chan Kwok Wai Primary School at the enchanting Santa’s Town. They had a great time enjoying harmonica performance, taking part in a teddy bear-making workshop and taking photo with Santa.

July 2006 to March 2007
Extending hospitality at home and afar through "My Hong Kong Family" Programme

In 2006, the HKTB appointed 15 teams under the "My Hong Kong Family" Programme to play hosts to overseas families visiting Hong Kong, thereby giving the latter an up close and personal experience of local lifestyle and culture. The finale in March 2007 was highlighted by a special visit by the Baltierra family from America. Their host Mr Ricky Cheng not only took them for a tour around Hong Kong but also invited them home for a dumpling-making experience and savouring traditional desserts.