Celebrating its 30th anniversary, the biennial HOFEX show was held again at the Hong Kong Convention and Exhibition Centre (HKCEC) from 8–11 May 2017. This year’s HOFEX was on the largest scale ever, with an expanded space of 66,000 m² housing more than 2,660 international exhibiting companies. The four-day trade fair concluded with tremendous success with about 40,000 visitors from 86 countries and regions.
The success of ProWine Asia’s Hong Kong debut made this edition ever more remarkable. Partnering with the world’s leading wine and spirits tradeshow, ProWein Düsseldorf, the show brought a wealth of wines and spirits, products and solutions from around the world. As one of the first free wine ports among major economies, Hong Kong offers inaugural ProWine Asia @ HOFEX guaranteed attendance, with over 300 exhibitors and 12,184 trade professionals participating in the show this year.
Thanks to Hong Kong’s excellent connectivity and proximity to China, there is substantial growth in the number of overseas visitors, in which the number of South China visitor sees a remarkable year-on-year growth of 56.4%. The record turnout has reinforced Hong Kong’s position as a business-savvy city.
“Hong Kong’s free economy policy really helps to attract investors and buyers from around the world to visit HOFEX, to make transactions and logistics arrangements right here at the show. Furthermore, the removal of all wine duties in Hong Kong has made it the best wine trading hub in Asia and our exhibitors in the wine sector
(ProWine Asia@HOFEX) benefit from duty-free wine importation and exportation with minimal hassle.
Situated at the heart of Asia, Hong Kong’s prime location makes it the world’s leading trading hub. Buyers from Asia’s major cities can reach Hong Kong with under two hours’ travelling time. Taking the advantage of superb transportation and infrastructure, Hong Kong’s professional logistics services ensure hassle free shipment of goods to reach buyers’ target markets on time, thus enhancing business efficiency and fostering international trade.”
Mr Daniel Cheung
General Manager of UBM HKES, Organiser of HOFEX