HKTB MICE Ambassadors

Hong Kong Ups the Game with New Incentive Playbook

Largest Celebration Ever with Over 110 Agents from Eight Markets to Experience an Ultimate Hong Kong Adventure

The Hong Kong Tourism Board (HKTB) launched a new campaign, Hong Kong Incentive Playbook: Up the Game for Your Team, with much fanfare at The Regent Hong Kong on 24 April 2024. The campaign curates over 100 new and authentic Hong Kong ideas to inspire and reward incentive groups in response to emerging incentive travel trends. Over 110 agents from the Mainland, Southeast Asia, South Korea and India were invited to enjoy an exclusive first-hand experience of Hong Kong’s rich and diverse incentive resources.

Last year, Hong Kong welcomed over 1.3 million overnight MICE visitors, with the Meeting and Incentive (M&I) segment accounting for a staggering 65%, and showing the highest increase among all MICE segments.

Building on this growth momentum, the launch of the Hong Kong Incentive Playbook was taken up a notch. The incentive industry was invited to experience Hong Kong like never before, with the city’s newest, most authentic and immersive incentive ideas. We are confident that Hong Kong will become the ultimate destination for incentive travel, offering unparallelled experiences for corporations to motivate and reward their teams, and create lasting memories in our city.

Mr. Dane Cheng
Executive Director of HKTB

Mr. Dane Cheng
Executive Director of HKTB

Up the Incentive Game with a Playbook of New and Authentic Experiences

The Hong Kong Incentive Playbook covers over 100 new and unique incentive ideas under five themes: Arts & Culture, Wellness & Nature, Neighbourhoods, Nightlife & Parties, and Hong Kong Signatures.


Largest-ever Top Agents Celebration

A first-hand experience was offered to over 110 agents from the Mainland, Indonesia, Malaysia, the Philippines, Singapore, Thailand, South Korea and India, in recognition of their contributions to Hong Kong’s tourism.


Unlock New and Authentic Incentive Ideas to Create Extraordinary and Unforgettable Trips

HKTB curated unique itineraries and team activities, all catering to the preferences of different source markets, for the agents to explore Hong Kong’s incentives in person.


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