World Football Summit “Kicks Off” in Style
The World Football Summit (WFS) chose Hong Kong for its expansion in Asia, solidifying the city’s status as a premier sports hub. The event drew 3,600+ football industry leaders from 60+ countries and regions, including football legends – former England and Manchester United captain Rio Ferdinand and legendary Italian football manager Fabio Capello, together with FC Barcelona’s former captain Carles Puyol and FIFA Referees Committee Chairman Pierluigi Collina, to shape the future of the sport.
The summit blended high-level discussions on sustainability and innovation with fan festivals, spotlighting Hong Kong's unique role in connecting global football with Asia’s growing market. Check out what World Football Summit CEO and Summit co-founder Jan Alessie and Chief Business Officer of FIFA Romy Gai have to say about Hong Kong being the host city for the global expansion of WFS and potential business opportunities for FIFA. See Rio’s football touch against the stunning Victoria Harbour during the hospitality tours provided by the Hong Kong Tourism Board. Read our success story here.
Hong Kong. Where Aviation Events Take Off
With new world-class infrastructure and excellent global air connectivity, Hong Kong is turbo-charging its ascent as the nexus of global air travel. Hong Kong reinforces its position as Asia's premier aviation hub with recent third-runway upgrade and the just expanded Terminal 2 at Hong Kong International Airport. The latter commenced operations in phases in September and provides passenger services for both arrivals and departures.
Beyond world-class infrastructure development, Hong Kong continues to be the destination of choice for event organisers looking to expand their global footprint, given the city’s proven track record in hosting a wide spectrum of aviation events, from aerospace to terminal and cargo. Check out this industry story to learn more about how aviation events take off in Hong Kong.
This year, Hong Kong flies high with 4 landmark aviation events, starting off with Routes World 2025, the aviation summit that facilitates critical route development meetings among global aviation leaders. Hong Kong shall host more aviation events this fall: the IATA World Sustainability Symposium (21-22 October) will convene global leaders to accelerate aviation's net-zero transition, while Super Terminal Expo (4-6 November) drives discussions on passenger and cargo terminal excellence; and Airspace Asia Pacific (9-11 December) debuts as the region's premier forum for air traffic innovation. These events cement Hong Kong's role as the crucible where aviation's future takes shape.
Hong Kong. A Muslim-friendly Business Events Destination
From event venues to Halal-certified hotels, renowned mosques to Halal dining options, Hong Kong delivers seamless Muslim-friendly experiences throughout the business travellers’ journey. Learn more about Hong Kong’s Muslim-friendly tourism offerings.
The 10th Belt & Road Summit – Hong Kong's premier platform for multilateral collaboration and business opportunities – became a testament for the city's enhanced Muslim-friendly offerings. The HKTB curated exclusive experiences for a group of Muslim participants, including an exclusive dinner at Chinesology, the city's first high-end halal-certified Cantonese restaurant.
President of Malaysia Rail Industry Corporation Datuk Dr Mohd Yusoff Sulaiman praised the "exquisite taste" of Cantonese dishes and applauded Hong Kong's growing Muslim-friendly infrastructure for transforming business travel for Muslim executives. Moreover, Mr Aminuddin Bin Zulkipli, Chairman of The Federal Agricultural Marketing Authority, also observed that Muslim travellers are more assured if they know a destination offers them halal food given that “leaving home is about where to find your food”.
Beyond culinary innovation, HKTB partnered with 8 hotels with halal-friendly ratings by CrescentRating to offer exclusive packages. The participants also enjoyed Victoria Harbour junk boat rides and tours – proving Hong Kong’s unique integrated offers blend cultural sensitivity with world-class MICE offerings.
Click here to read more about the participants’ Muslim-friendly tourism and event experience.
Marking its grand return from 23 to 26 this October, the Hong Kong Wine & Dine Festival will transform the Central Harbourfront into the ultimate epicurean playground, where world-class wines, gourmet delights and Victoria Harbour's glittering skyline create an unforgettable feast for the senses.
One of the highlights is the return of the Tasting Room, an exclusive restaurant that serves premium Chinese menus by world-renowned chefs. From rare vintages to wine pairing exploration, discover how our city's unique East-meets-West spirit elevates the festival here.
