Mainland’s Largest ‘Rail & Bridge’ Familiarisation Trip to Explore Hong Kong’s New Potential

Meetings and Exhibitions Hong Kong (MEHK) hosted the ‘Rail and Bridge • Unlock Hong Kong’s New Potential’ familiarisation trip from 16 – 20 January 2019. Over 50 travel agent representatives from the Greater Bay Area and key cities in Mainland China arrived and departed with the city’s two new mega infrastructures and explored new MICE offerings while in town. The city officially unveiled a new era of MICE travel, which offers additional benefits to planners who often request innovative itineraries for MICE groups.

Thanks to the opening of the Hong Kong-Zhuhai-Macao Bridge, Hong Kong is more connected to the Greater Bay Area. All delegates had the opportunity to experience the bridge first-hand as they had a lunch session in Zhuhai and then arrived in Hong Kong in just 45 minutes for days of excursions. For those who had to return home to Shenzhen, Guangzhou or Humen, high speed rail offered an alternative efficient travel option. Delegates were certainly impressed by the high level of convenience and more options provided by these two new infrastructures.

Talking about new MICE experiences, the group indulged in the ‘Happy Wednesday’ horse racing night at Happy Valley Racecourse to enjoy the exclusive ‘Hong Kong Rewards!’ privileges for MICE groups, participated in the ‘Challenge Central!’ scavenger hunt for team-building in Old Town Central, had a chartered group dinner on the iconic ‘World Star’ ferry and enjoyed a weekend cruise aboard Dream Cruises’ latest vessel ‘World Dream’ to uncover the fun-filled MICE cruise itinerary.

A few iconic hotels will open in Hong Kong in 2019.The group visited the Hong Kong Ocean Park Marriott Hotel (opening on 19 February), Rosewood Hong Kong (opening on 17 March) and The Murray, Hong Kong to check out the city’s latest accommodation and venue additions for MICE planners.