Welcome on board as a Hong Kong Convention Ambassador (HKCA)! The start of a year is always a time of change and bring hope and opportunities. This is especially true for the Meetings, Incentive trips, Conventions and Exhibitions (MICE) industry, after facing a turbulent and difficult 2020 with unwavering resilience and agility. As we chart the road to recovery, we are grateful to have you and over 100 leaders of the community join us in supporting and promoting Hong Kong as the preferred host for global MICE events.
As a Convention Ambassador, you are in the best position to promote Hong Kong to your professional, social and business circles. Your endorsement and initiative will be crucial to Hong Kong’s success in hosting MICE events, and our team at the Hong Kong Tourism Board is happy to offer our full support to assist you on your journey as an Ambassador.
Let’s join hands to strengthen Hong Kong’s position as “The World’s Meeting Place”!
Dr Pang Yiu-kai, GBS, JP
Chairman
Hong Kong Tourism Board
AMBASSADORS' INFLUENTIAL POWER SPEAKS VOLUMES
Two ambassadors, distinguished professors and chairmen of authoritative industrial organisations and key events, share insights and tips on how to strengthen Hong Kong’s positioning as “The World’s Meeting Place” by bringing leading events to the city.
The Meetings, Incentive trips, Conventions and Exhibitions (MICE) industry is an important segment of the tourism industry in Hong Kong. MICE events not only bring high-yield overnight visitors whose per capita spending is, in general, about 20% higher than that of other visitors; they also create multiplier effects on the economy and community through growth and advancement in various industries. Hong Kong has long been recognised as one of the leading MICE destinations globally, and we aim to attract more top MICE events to our shores with strong support from our Convention Ambassadors.
Let’s first hear from Professor Kaye Chon on the importance of leveraging networks to win hosting rights for Hong Kong.
RECIPE FOR SUCCESS
Professor Chon shared his successful experience in leveraging his network and leadership role in hosting the APacCHRIE Conference in 2019. Co-hosted with EuroCHRIE, the conference attracted more than 800 delegates from over 40 countries and regions to Hong Kong.
said Professor Chon. He also praised the programme’s vision to bring more well-recognised regional and international MICE events to Hong Kong through local leaders’ concerted efforts, tactful bidding strategies and thoughtful resource allocation. he added.
It was a full house at 2019 APacCHRIE Conference.
This advantage worked well for Professor Philip Chiu, the Congress Chair of the 16th Asia Pacific Congress of Endoscopic and Laparoscopic Surgeons of Asia (ELSA 2021). Together with the HKTB, he won the hosting right of the biggest conference in endoscopic and laparoscopic surgery for Hong Kong in Asia in November 2021.
LEAVING LASTING LEGACY FOR YOUR PROFESSION AND HONG KONG
At the upcoming conference, Professor Chiu, winner of the Spirit of Hong Kong Award for Innovation in 2020, will present his innovative research on endoscopic treatment of gastrointestinal (GI) diseases. In 2004, he pioneered endoscopic submucosal dissection to treat early GI cancers in Hong Kong, leading to tremendous development in this field.
While the conference is a great platform to showcase Professor Chiu and his team’s outstanding achievements to medical professionals attending ELSA 2021, it is also an opportunity to reinforce Hong Kong’s global medical standing, a key factor in winning the ELSA 2021. Enthused by the victory, Professor Chiu wishes to contribute further by participating in the Hong Kong Convention Ambassador programme.
LOOKING AHEAD TO A ROBUST RECOVERY
In a post-pandemic world, Hong Kong’s strengths in hardware and software and its unique edge as the international city within the Greater Bay Area will put it in an advantageous position. The city’s unrivalled attributes, coupled with the strong alliance of Convention Ambassadors supported comprehensively by HKTB, will attract more top MICE events to “The World’s Meeting Place”.
STAY AHEAD OF THE CURVE WITH OUR COMPREHENSIVE SUPPORT
All-round support of online resources, professional advice, hospitality offers and funding assistance
DEDICATED
DIGITAL HUB
A dedicated website is now available for the Hong Kong Convention Ambassador programme at www.mehongkong.com/hkca. This website gives you timely updates on the programme and a vast selection of tools to help you create a compelling bid for your next MICE event.
PERSONALISED & PROFESSIONAL SUPPORT
HKTB's professional team is at your service to support your event bidding strategy, planning, and hospitality. The team can also help with customised arrangements to enhance the overall event experience for regional and international meetings and conventions in Hong Kong.
Stay connected with us
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HKCA@hktb.com |
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+852 2807 6543 |
100% FREE VENUE RENTAL SUBSIDY
Check out the latest financial support from the HKSAR Government:
Learn more here
NEW EXPERIENCE, NEW PERSPECTIVE
Experience our hometown like never before with these “360 Hong Kong Moments” 360-degree VR films produced by the Hong Kong Tourism Board (HKTB). From our famous skyscrapers to the lush greenery, historic tram to the modern cityscape, they take you on an immersive journey across Hong Kong’s glamourous night view, mesmerising coastline and verdant mountains. Be sure to share them with your networks so they can see what makes Hong Kong one of the world’s best destinations for regional and international meetings and conventions.
Check out what award-winning landscape photographer Kelvin Yuen has to say and learn about the unique beauty of Hong Kong. What's more, celebrity chef Christian Yang will open your eyes to great food surrounded by beautiful natural surroundings on Lamma Island.
GET IN TOUCH WITH
HONG KONG CONVENTION AMBASSADOR SECRETARIAT
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HKCA@hktb.com | ![]() |
+852 2807 6543 |