During 25-29 October 2023, the Hong Kong Tourism Board (HKTB) organised the Mainland China Association Study Mission for the first time, inviting 37 prestigious senior association executives from the Mainland to experience city's latest MICE offerings and learn about HKTB's comprehensive support in hosting business events.

Some Hong Kong Convention Ambassadors, local business and academic counterparts also joined in to meet our mainland friends and explore collaboration opportunities. Their insightful exchanges will help all to capture the growth momentum of Hong Kong and achieve greater success by staging their business events in the city.

Check out their fruitful itinerary and exhilarating moments in town and what they say about Hong Kong's unique role as the world's meeting place and the hub for hosting association conventions!