Hong Kongers are obsessed with all things culinary, and they just do not settle for less. This year’s CCB (Asia) Hong Kong Wine & Dine Festival themed ‘where the best come together’ has proven just that. It was fortuitous that some MICE groups happened to be in town from 26–29 October 2017; they were promptly invited to share in the city’s biggest obsession – wining and dining.
Special privileges for MICE delegates
Over the course of four days, Mainland Chinese and overseas MICE visitors who took part in MICE shows held at
AsiaWorld-Expo and
Hong Kong Convention and Exhibition Centre flocked to the city’s events playground, the Central Harbourfront, for a free world-class wining and dining experience. Individual as well as group visitors were treated to
free admission and
free wine tokens and
special tourist fast-lane entry. Larger MICE groups took advantage of the
VIP lounge area on 28 October, and met up with renowned sommeliers and master chefs from Michelin-starred restaurants and savoured delights from over 400 wine and food booths, wrapping up a day of business with an enriching epicurean and lifestyle experience.
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With Hong Kong’s reputation as the events and trade fairs capital of Asia, we are delighted to work with the Hong Kong Tourism Board to further leverage mega events to elevate the in-town experience of trade show delegates.
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Ms. Wendy Lai,
Vice President, Global Sources Exhibitions
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This year’s CCB (Asia) Hong Kong Wine & Dine Festival is all about good pairing – food & wine, work & fun, business & leisure. Thanks to HKTB, trade shows delegates can mix their business trips with a tasteful leisure experience that is authentically Hong Kong. I’m sure the experience will be a highlight of their trips!
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Mr. Byron Lee,
Senior Exhibitions Manager, Hong Kong Trade Development Council
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In the mood for pairing business with pleasure? Check out all the latest happenings in Hong Kong and make time to immerse yourself in all the festivities that the city has to offer. Make your next MICE visit an inspiring one.
