Hong Kong, standing as the world’s meeting place with strong business fundamentals and unrivalled competitive edge, has always been the premier destination for business events. 

The Hong Kong Tourism Board (HKTB) is delighted that, as of June 2025, Hong Kong has won 48 awards for multiple campaigns across B2B marketing programmes, MICE tourism video promotions and website development, as well as a premier MICE destination for its professional support and services.

The majority are top honours, notably the ultimate GRAND Winners from Galaxy Awards, iNova Awards and Astrid Awards, and the “Gold” award of Sparks Awards.

Check out the award-winning campaigns below: 

Hong Kong Incentive Playbook – Transform B2B product update into compelling content campaign:

Curating over 100 unique ideas, this playbook highlights Hong Kong's vibrant culture, exciting nightlife, captivating attractions and off-the-beaten-track natural wonders. It serves as a valuable resource bank for MICE groups, offering inspiring ideas to ensure rewarding and joyful journeys in this dynamic city. 
 

Thematic video	Dedicated campaign site	Launch event & ceremony
	Check out more: hkincentiveplaybook.com

Since the campaign launch, multiple agents and corporates have participated in familiarisation featuring playbook ideas. Check out the happy moments of the groups in their trips!

MICE Tourism Campaign Video Series – Segment-specific videos for trade marketing

Under the umbrella theme "Hong Kong: Where You Can Achieve More", the series highlights the city's new advantages, including its upgraded infrastructure, endless excitement and opportunities within the Greater Bay Area. Hong Kong aims to showcase how it offers "More" for each segment of the MICE market, catering to both Mainland and overseas audiences.

The awards serve as recognition of joint efforts of HKTB and trade partners in promoting Hong Kong as the world’s meeting place. Together we will continue to bid for and facilitate business events to be staged in Hong Kong, bringing in high-yield visitors and creating multiplier effects for the economy. 

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