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92nd UFI Global Congress

92nd UFI Global Congress

Conventions

The Hong Kong Tourism Board (HKTB) has cemented Hong Kong’s position as an exhibition and conference hub in Asia as the host city of the landmark 92nd UFI Global Congress.

Held on 19–22 November 2025 at AsiaWorld-Expo, the Congress in UFI’s centenary brought together 600 industry leaders from 47 countries and regions delving into future-shaping topics that pointed to collaboration, innovation and sustainability as the driving themes shaping the industry’s next era.

Under the theme of “Shaping the Future”, the congress also highlighted Hong Kong as a powerhouse to spur business opportunities for exhibition in the Greater Bay Area (GBA), thanks to its strengths as GBA’s international MICE hub delivering unrivalled business fundamentals, world-class infrastructure, seamless GBA integration and innovative event solutions.

UFI Global Congress delegates personally experienced how Hong Kong masterfully blends business and leisure, through The Congress Dinner at M+ hosted by HKTB with an elaborate feast of culinary excellence, neon art, cross-genre music and a dance performance paying tribute to Bruce Lee. Moreover, Four tours of contrasts were also curated by HKTB for delegates to experience Hong Kong’s vibrant cityscape, traditional culture and creative energy, showcasing endless reasons for extending stays to take in more.

Event Highlights

92nd UFI Global Congress

The Hong Kong Tourism Board (HKTB) has cemented Hong Kong’s position as an exhibition and conference hub in Asia as the host city of the landmark 92nd UFI Global Congress.

We are thrilled that the UFI Global Congress has returned to Hong Kong after 25 years to celebrate UFI’s centenary. This year’s Congress holds special significance. Combined with business-friendly policies, world-class infrastructure, professional services and unique Greater Bay Area opportunity, Hong Kong continues to attract international business events across the region. Moreover, Hong Kong goes beyond being just a business hub – the city boasts a year-round calendar of world-class mega events, enlivening it with delightful activities, exclusive festive attractions and irresistible experiences.
Dr Peter Lam
Chairman
Hong Kong Tourism Board
Coming to Hong Kong this year particularly is important to UFI as it's our centenary. We've been celebrating the past, honouring the present, but the main thing we're here today for is to help shape our future. Experience and trust are two major trends to watch for the industry, and Hong Kong is the perfect destination for us today. Not only have you got the people, the growth opportunity, the amazing landscapes and seascape, and you have also got the venues and the capability to help deliver the events that we can bring. So as UFI moves into our next centenary, I can see lots of our members bringing events to Hong Kong again to help shape the future of their businesses, their communities, their events, and we will do that together.
Chris Skeith
Managing Director & CEO
UFI
We have an iconic brand called Global Sources, and we have been established here in Hong Kong for over 50 years. Hong Kong is at the forefront of the evolving industry across the whole of the trade show sector. It's a meeting place for international markets and a real connector where buyers meet sellers. With a diverse economic background and vibrant culture, it is an extraordinary place to be able to establish new events such as The Hong Kong International Show Jumping Show.
Lisa Hannant
Chief Executive Officer
Clarion Events
It didn't take us long to realise that Hong Kong is a great destination for such a show. Its location near the Greater Bay Area, its affluent population and ability to host large successful events really made it a very simple decision.
Richard Ireland
Chief Executive Officer
Clarion Events Asia
Hong Kong is really the bridge from Asia to the world. Hong Kong has unique access to the Greater Bay Area, and Chinese Mainland is the second largest exhibition market in the world. At Informa Markets, we have launched a few Asia’s debuts in Hong Kong that are aligned with the government Policy Address’s key strategic pillars, whether it's in aviation, logistic hub or MICE development. So we have launched the Super Terminal Expo, The Battery Show Asia, the Beauty Ingredients & Formulation Asia (BIFA) and Connect Marketplace Hong Kong and we are also launching LEAP East next. Hong Kong has a lot going for it with the MICE industry, being the hub in APAC. I do believe this is Asia's century and now the momentum is strong.
Margaret Ma Connolly
President and CEO
Informa Markets Asia

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